Versace is an Italian luxury fashion company that is well-known across the world. Gianni Versace launched the company in 1978, and Michael Kors Holdings just purchased it for $2.12 billion.
Versace is one of many utter brands that combines street culture and high fashion to produce unforgettable creations. Versace costs more than the bulk of apparel companies on the market. With almost 40 years of expertise including some of the most successful runway collections of all time, it’s no wonder that this label can afford to charge such exorbitant prices for its products.
This business is even among the most costly clothing labels in the world, with couture goods costing upwards of $1000.
Versace is one of the few luxury labels that charge outrageous prices for each of its items. Many individuals will undoubtedly find the cost unaffordable.
Amazingly, the brand is expanding. Why is it even possible? Let’s check out the answer!
Versace offers status and image
Most individuals buy Versace because they appreciate the level of quality of the garments, but it also offers prestige and makes them feel like they are part of an elite club of people who can afford the brand while most people cannot.
Some customers may have to save for months in order to acquire a Versace piece, whereas others can afford many products on a regular basis. Considering that a given brand can only be purchased by a restricted number of individuals promotes the brand more attractive, competitive, and pricey.
Moreover, when you see somebody wearing a Versace item, you know that individual has the means to buy it, therefore you view that person to be affluent. Versace seeks rich clients in order to keep the brand exclusive; these customers have significant prestige in the eyes of others.
Versace has strict quality standards
Versace’s goods must meet strict quality control criteria. The brand ensures that its items are only sold in Versace stores, on its website, or through authorised retailers.
The firm also has certain requirements for all bags, and all of its items are authenticated online.
The Certilogo of CFG twelve-digit code may be found on each bag and entered online to authenticate the product’s legitimacy.
The raw material is worth paying for
Versace’s leather purses are made of calfskin leather, which has a delicate shape and a matte texture.
Nappa leather may also be seen in a variety of purses. Nappa leather is tanned extensively, resulting in a smoother texture.
Some of the embellishments on these purses are also made of hard metal elements. Oroton is a common material used in the manufacture of various handbags. This patented component consists of strong metal links with liquid-like surfaces.
Versace collection has an iconic feel
Versace designs are distinctive and original, with flamboyant symbolic motifs engraved on its items, generally, in brilliant hues, that draw the attention of anybody. It’s a brand that instantly distinguishes itself from the rest, often being seen as daring and unusual.
So it’s no wonder that the head of Medusa, a Greek legendary character, was picked as the Italian brand’s emblem. Gianni chose Medusa as the logo as she made people fall in love with her and couldn’t get enough of her. He anticipated that people would feel the same way about his brand and designs.
Versace collections have always been unique, with a plethora of colours, designs, and sparkle, rejecting any form of tradition.
Happily owned by celebrities
Did you know that Google Looked Images was founded when people searched for Jennifer Lopez in a Versace green gown? It was the top search query we’d seen before.
As you’ve seen, celebrities may raise awareness and attractiveness of a designer brand, making it appear more elite and hence more costly.
Liz Hurley, Courtney Love, Beyoncé, Kanye West, Claudia Schiffer, and Gisele Bündchen were among the celebrities who helped Versace become more famous and affected brand revenues.
Well known by the variety of audience
Versace remains one of the best, most well-known fashion labels. The company presently has over 200 storefronts in major cities across the globe, as well as over 1500 wholesalers. Almost every red carpet event, award presentation, or film release will have a star dressed in Versace.
If Donatella is good at one thing, it’s ensuring Versace never misses a chance for exposure.
Versace has a loyal following and a large number of admirers globally as a result of continual media attention and celebrity endorsements. This store is quite popular nowadays, and appearing in their characteristic apparel is a luxury that many people strive for.
In a nutshell
When it comes to fashion, Versace is a market leader. It is entirely up to you whether Versace is pricey or worthwhile for you to purchase. No one can tell you that the price is not worth it. If you can buy Versace items and feel comfortable wearing them. YOU CAN!